Government Tasks Marketplaces with Developing a Digital Product Traceability System
While the practical fight against counterfeit goods on marketplaces faces systemic challenges, such as the untimely removal of blocked product listings and their reappearance for sale, the media is discussing an initiative to introduce a state system for tracking product origin. Let's examine how close this measure is to implementation.
What Happened?
The Government of the Russian Federation has tasked the development of a system for digital traceability of product origins based on marketplaces. The goal is to combat counterfeit products and gray imports.
According to the directive, Prime Minister Mikhail Mishustin set the task of organizing verified supply chains using tracking technologies to guarantee the authenticity of goods. For its implementation, the Ministry of Industry and Trade, the Ministry of Economic Development, the Ministry of Foreign Affairs, the Ministry of Finance, the Ministry of Transport, the Ministry of Digital Development, the Federal Customs Service (FTS), the Autonomous Non-Profit Organization "Digital Economy," and the Joint Stock Company "Russian Export Center" must develop a corresponding roadmap.
The deadline for approving the roadmap is March 31, 2026. However, the timeline for turning these plans into mandatory legal norms remains in question.
The effectiveness of future measures is debated, given that existing regulation, in particular the Law on the Platform Economy, has so far not led to the unification of the procedure for considering rights holders' complaints or to the clear establishment of marketplace liability.
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